The Inferno Challenge
is part of Baltimore's first Connected Gym Experience at Under Armour Performance Center powered by FX Fitness. It challenges gym members to burn three times their body weight in calories each day, for 19 days. Competitors log their workouts using UA Record, and follow their ranks on the leaderboard of the UAPC Hub. The Inferno Challenge offers gym members a chance to be part of a community competition with prizes up for grabs such as massages, haircuts, and Under Armour Gear.
Art Direction // Graphic Design // Video // Project Management