Cocoa Classics

Iced Cocoa Campaign

Most think of cocoa as a cozy, winter drink, but Cocoa Classics flavors can’t be contained to a certain season. With their Iced Cocoa Campaign, our task was to take their premium hot cocoa brand and make it a yearlong celebration by showcasing their products’ uses as a cold beverage or cocktail addition.

Using in-store displays, digital banners and social media posts, we outperformed sales benchmarks at Walmart and HyVee stores. Our iced cocoa how-to video received the most engagement with 430k views on TikTok.

Art Direction | Graphic Design | Social Media

Agency: GKV